Rhetorical Analysis Of Renewal - 1055 Words

Pagans are addressed directly once again and summoned to join the banquet of Christ who calls them back to light. The language of â€Å"renewal† is noteworthy here, especially because it presupposes the building up and restoration of what is already there. Pagans maintain a sense of dignity and are not equated with the demonic. The image of an invitation to a banquet where food of salvation and a cup of immortality is offered is also different from the images of remedying diseased patients through â€Å"cautery and knife.† Where the medical analogy conjures a paternalistic image of forcing out evil from within someone by any means necessay, the invitation to a banquet images a welcoming of the other to come into one’s own space. The image is†¦show more content†¦Reject at last such ruinous madness.† Rather than being worshipped as if it were a god, which robs it of its dignity, the sun prefers to live out its purpose as part of the created order, simply â€Å"to usher in the day.† Firmicus then has the sun close the speech to the pagans with something like an altar call: I frankly show myself as just what I am, and I want you to understand of me nothing else but what you see. This is what pleases God, this is what He gladly welcomes, this is what leads you human beings to the way of salvation: that you should cast aside your errors and absorb the grace of God in simplicity and faith. In the sun’s speech against its own worship, conversion is rendered as leaving behind false worship and â€Å"absorbing† God’s grace in faith. Implicit is an affirmation of the essential humanity of pagans, who are called to the way of salvation. We could say that in casting aside their errors pagans participate in God’s exorcism. In addition, the exorcizing of errors is figured as the precondition to conversion; it is not identical with conversion itself. The difference between exorcism as the precondition of conversion and exorcism as conversion is that the former grants agency and dignity to the pagan as human, while the latter over-identifies the pagan as the demonic. By separating exorcism from conversion, this theology leaves room for a positive account of conversion as a free engagement between

Same Sex Marriage Affirmative Side - 1556 Words

That Same Sex Marriage Should be Legalized in the Philippines (Positive) Premises 1.) To exercise freedom of choice. 2.) To control population. 3.) To have an opportunity to adopt children from orphanage. 4.) To practice human rights. 5.) To prevent HIV disease. INTRODUCTION Same sex marriage is known as a marriage between two persons of the same biological sex or gender . It is one of the most controversial yet sensitive topics that have been discuss around the world. Politicians are having debates on this subject trying to decide whether it should be legal for same sexes to be married. Same sex marriage is often viewed as being wrong by religious people because marriage is portrayed as a woman and man uniting not woman to woman or†¦show more content†¦(http://www.huffingtonpost.com/2012/12/16/gay-marriage-unexpected-benefits_n_2311315.html) 2. Local Literature The local literature stated the views of Filipino people in allowing Same Sex Marriage. Addition to that, the rights of homosexual was included here. â€Å"Same-sex marriage may be allowed under exceptional circumstances. Art. 26 of the Family Code recognizes as valid in the Philippines those marriage solemnized abroad and are valid there as such, except for marriages forbidden under Art. 38 of the Family Code.† The argument makes sense because none of the provisions cited — Art. 35(1), (4), (5) and (6) and Art. 36, 37 and 38 of the Family Code — prohibit same-sex marriage. This might lead some couples to go abroad, perhaps New York or some other states/countries that recognize same-sex marriage, and have it recognized here in the Philippines. While a same-sex marriage is allowed in other jurisdictions, it can also recognized here because it would not hurt anybody and would be a net gain for society.† (Basilio:2010) On Sunday, the Bagui o Pride Network, lesbians, gays, bisexuals and transgender (LGBT) group, celebrated its anniversary by holding a protest action and demanding equal rights.The Baguio Pride Network also called on the government to stop the killings of LGBT members.The group claimed that 104 LGBTs have been killed from January to June of this year.Meanwhile, Bayan Muna Rep. Teddy Casià ±o, who attended the event, said his priority rightShow MoreRelatedThe Founding Years Of America1692 Words   |  7 Pagesfrontier. In the hopes of improving chances of like-minded individuals who experienced direct discrimination, Universities were obliged to improve educational opportunities of groups who have experienced prejudice in the past, though a practice called Affirmative Action. 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Today I still declare myself as a conservative, but not extreme and do side with some liberal views. When getting ready for this paper I came across the article â€Å"Conservative vs. Liberal Beliefs† from the Student News Daily. In this paper I will discuss my political ideologies on current day topics that are disputed betweenRead MoreThe Democrat Platform Committee Of Orlando Florida Doubletree Hotel, Dann Malloy Essay1269 Words   |  6 PagesFederal government will push Colleges and uni versities to take affirmative steps in increasing percentages of racial and ethnic minority student, low income and first generation student Adopted. All the amendments talked about were passed. When it came to the Republicans Platform Committee the topic of college was never brought up. Nothing the would benefit American at large was brought up in my opinion other then the right fighting for same sex families which were all denied. The republican platform was

Olympic Games in London

Question: Describe about the Impact of Olympic Games on tourism? Answer: Introduction London knew that the upcoming Olympic Games are going to be a bonanza and hence, they want to be prepared for the best, which was yet to come. The events had plenty of things to offer to London and at the same time, there were few disadvantages as well. The Government officials of London tried their level best to overcome the barriers and threats. Threats to London due to Olympic Games Every country wants to attract more tourists so that they can generate more and more revenue from tourism. Olympic Games in London attracted more people to the country so that they can view the games that are being conducted. During this time period, the government of London witnessed various opportunities and threats. The government of London tried to identify these opportunities and threats so that the opportunities can be utilized for the betterment of the country and the threats can be avoided to the extent possible. One of the most crucial things that were pointed out by the government of London was the lack of visit by the tourists before and after the event was conducted. Before the event, the city was completely under construction so that the city can look good during the event. After the event, people were concerned about the price as they very well know that the tourism prices in London have increased due to the event that took place in 2012. To overcome this barrier, the government started with campaigns like Visit London and Visit Britain so that the number of tourists can be increased (Wells 2012). Before the event, it was seen that the London government had lost 141 million revenue and hence, the officials had to come up with some idea so that the displacement can be balanced at least to some extent. The Diamond Jubilee of the games and limited edition events attracted more tourists to the event. Both the events were planned by the government of London so that they can neutralize the negative impact that was created. It was seen that the number of people who visited malls and theatres during this time period had reduced drastically. The government of London believed that after the Olympics game, the tourists will visit theatres and malls to keep themselves engaged but things didnt happen that way. Most of the visitors decided to stay back at the Olympics ground rather than that of going somewhere to entertain themselves. In the future, the government of London wants all the sectors to work together in the limited edition event so that the impact on the loss can be reduced to a great extent (The Huffington Post 2013). Opportunities after the Olympic Games Apart from the threats, London received some benefits as well from the event. Few of the opportunities that helped London to increase the number of tourists are discussed below. Journalists from different countries wanted to be a part of this event and hence, it was seen that 8700 journalists from 102 countries registered themselves with the London Media Centre so that they can cover the best possible image of the event. Apart from covering the event, they also covered the food, fashion, culture, design and much more details about London and hence, this excited other audience as well to visit London. The best possible image of London was created and this added to the tourism of the country, in the upcoming years. The city was expecting more tourists but they were confused if they will be able to accommodate all of them. To increase the number of tourists further, the officials in the city wanted to convert all the viewers as visitors. This plan was implemented immediately after the games so that people who were a part of Olympics can be motivated to visit London for tourism. The officials had set aside a budget for the post-games marketing and hence, this helped the government to attract more people. Practical information to all the tourists helped the tourists to reach the place where they had to and this created a very much positive impact on the visitors. This was one of the most successful events and hence, attracting tourists after the event wasnt a difficult task for the government. This also helped the city as the tourists were able to spend more money. If the tourists had to put in time in reaching a mall then they would have invested less time in shopping and hence, this also boosted the economy of the country (Visit Britain 2012). Positive impact of Olympic Games on the tourism There are various advantages of organizing an international event and hence, London had spent millions of pounds to make the event big. Few of the positive impact of Olympic Games on the tourism of London are discussed below. The number of tourists in the country increased drastically as London used this as an opportunity to advertise the city. The media journalists covered more than the event and hence, the tourists got a glimpse of food, culture, fashion and design of the city. People from different corners of the world got to know about London and hence, they planned to rush to London after the event. London made huge investment in the infrastructure so that the visitors can be impressed with the infrastructure of the nation. The road ways was improved further so that the visitors can reach the place properly. Olympic Games gave employment opportunity to plenty of people in the country. More than 46,000 people were hired by the city so that the preparations can be well taken care of. The unemployment in the nation can be reduced to the large extent. Lot of marketing was undertaken so that the Olympic Games can be publicized. This helped lot of people to be a part of the event. Apart from publicizing the event, London was also advertised and hence, potential tourists also developed interest about the location (Clack 2012). Economic benefits of Olympic Games London has gained lot of economic benefits from the event. Few of the economic benefits of the country are discussed below. Great Britain lasted for 60 years and hence, the nation was suffering from economical losses but the complete scenario changed when the Olympics came into picture. The country estimated a GBP of 16.5 billion by the end of 2017. The country also got plenty of business contracts, additional sales and also a lot of foreign investment was attracted by the country. London Olympics was a huge success and hence, the countries which will be hosting the event in the future will seek from the London Government so that the event in their country can also be successful. This will help London Government to make some more money. In the early 2012, it was seen that 1.2% of the unemployment rates in London had reduced and hence, the economy of the nation was improvised. The government of London had started with various training so that the skills of the unemployed and the semi-skilled employees can improve. This helped them to gain permanent employment even after the event (Olympic 2012). Social impact of Olympic Games Social impact of Olympic Games was positive on the country. Few of the social impact of Olympic Games on London are discussed below. This helped the London Government to understand the culture of people in other countries so that they can reach out to the potential tourists in different countries. They were able to understand the customs of different cultures and this improved the friendship of UK with that of the other countries. The self esteem of London has increased among the other countries because of the success of the event. Even in the near future, other countries will trust London for organizing the event. Plenty of people were a part of Olympic Games and hence, London was able to understand and respect different cultures. This helped London to improve their relationship with other countries. Environmental impact of Olympic Games Environmental impact of Olympic Games was in plenty and hence, this helped the nation to be better. Few of the notable environmental impact of the Olympic Games in London are discussed below. All the local people in London were trained to be environmental friendly so that they can reduce the impact on the environment. As a part of the preparation for Olympic Games, all the local businesses were well taken care. If the Government of London felt that any business is affected due to the Olympic event then the owners of the business were included in the London Olympics preparation so that they can also make some profit. The tour operators were given strict instructions to be environmental friendly. All the guests were accommodated in ecological hotels and hence, the hotels and restaurants were motivated to be environmentally friendly so that they can be a part of the event. This helped the ecology of the country to improve (Mirbabayev n.d.). Conclusion Olympic Games have contributed to the betterment of London. The Government officials of the nation were very clear that the whole world will be seeing Olympic Games and hence, they will be forming a perception of the country. All the activities associated with Olympic Games were well planned so that more and more people can be part of the show and at the same time, the officials also used this as an opportunity to increase the tourism in the nation. References Wells, A, 2012, London 2012 Olympics: what is London's tourism legacy?, The telegraph, Viewed on February 10, 2015, https://www.telegraph.co.uk/luxury/travel/3588/london-2012-olympics-what-is-londons-tourism-legacy.htmlThe Huffington Post, 2013, Olympics Legacy Boosts British Tourism, Viewed on February 10, 2015, https://www.huffingtonpost.co.uk/alison-couper/olympics-legacy-boosts-br_b_3669133.htmlVisit Britain, 2012, Tourism 2012 Legacy, Viewed on February 10, 2015, https://www.visitbritain.org/tourism_2012_legacy/Clack, D, 2012, Londons Olympic legacy: Are the Games good for tourism? Viewed on February 10, 2015, https://travel.cnn.com/explorations/life/londons-olympic-legacy-364572Olympic, 2012, London 2012 to provide long-lasting economic benefits, Viewed on February 10, 2015, https://www.olympic.org/news/london-2012-to-provide-long-lasting-economic-benefits/207219Mirbabayev, B, The economic and social impact of tourism, Accessed on February 10, 2015, https://www.grips.ac.jp/alum ni/UzbekistanTourism(2).pdf

Subj Biblical Prophesy Following The Exile Of The Hebrews From Babylo

Subj: Biblical prophesy following the exile of the Hebrews from Babylon Title: The Minor Post Exilic Prophets Before the Babylonian exile, Biblical prophesy reached its highest point. Prophets such as Jeremiah and Ezekiel changed and molded the scope of Israelite religion. Their writings were intelligent, insightful, well developed, and contained a great spiritual meaning. Following the Babylonian exile, however, prophesy took a depressing downward turn. There are many post exilic prophets, yet their writings are usually short, mostly irrelevant, repetitive, and, for the most part, anonymous. Though this is the case for many of these prophets, their works cannot be overlooked. Haggai and Zechariah were leaders in the cultic reform of the Israelite people. Malachai calmed their fears, and assured them of God's love. Still other prophets told of a new, Messianic time when the word of the Lord would be held in its former glory. These were the most important works, as post exilic I srael needed not only protection, but spiritual guidance to sustain their society. The prophet Haggai was in integral figure in uniting the Israelite people. Upon return to their homeland, the Israelites found most of the infrastructure in a state of disrepair, with the people uncaring for their moral and social responsibilities, to say nothing for their religious practices. (OVC) Even the temple of the Lord had been destroyed. Haggai emphasized the return to a more cultic society. Through Haggai, God explained the plight of the Israelite people, as in Haggai 1:6: "You have sown much, but harvested little; you eat, but there is not enough to be satisfied; you put on clothing, but no one is warm enough...Why? Because of My house which lies desolate while each of you runs to his own house." (Haggai 1:9) The word of Haggai is accepted as the word of God, and the temple is rebuilt in less than four years. "I am with you," said the Lord,in Haggai 1:13 when the temple was finally built . (EIB) The prophesy of Haggai did not end with the building of the Lord's temple. He offered a message of hope to the people of Israel. Haggai said that the promises made by God would be kept, now that He had a dwelling place within the city. God inspired the people of the newly reformed city, saying: "Who is left among you who saw this temple in its former glory?...Does it not seem to you like nothing in comparison? The latter glory of this house will be greater than the former, and in this place I shall give peace." (Haggai 2:3,9) He also talks of a time of political upheaval and reform, when he promises to "overthrow the thrones of kingdoms and destroy the power of the kingdoms and nations; and I will overthrow the chariots and their riders, and the horses and their riders will go down, every one by the sword of another." (Haggai 2:22) The "latter glory" foretold in Haggai's prophesy is emphasized in the book of Zechariah. Zechariah prophesied in the shadow of Haggai, but ga ve his words a slightly different spin. He emphasizes, like the pre-exilic prophets, the importance of a moral reform among the Israelites. Zechariah's way of recieving the word of God is very unique among the prophets. The word comes to him in the form of eight visions. These "colorful and strange" visions make up most of his book. (OVC) The visions are so bizarre that the Lord sends an angel as in interpreter, so that Zeccariah can derive meaning from them. (I have taken descriptions of these visions, from the OVC and other texts, and combined them with actual verses from the bible in order to create these descriptions.) The first of thsese eight visions is that of four angels, whose amazing speed is symbolized by horses. These four angels report that all is at peace with the nation, because the opponents to the nation have been silenced. This is called "a time of universal peace" (Carstensen, OVC). Even though the land is peaceful, the Lord is not, and he expresses his hatred toward those who have been allied against the Israelites. The second vision is of four horns and four smiths. This vision fortells

Biography of Tom Hayden, Activist and Politician

Biography of Tom Hayden, Activist and Politician Tom Hayden (December 11, 1939–October 23, 2016) was an American anti-war activist and the co-founder of Students for a Democratic Society. In later life, he was elected to public office in California. Fast Facts: Tom Hayden Known For: Co-founder of the Students for a Democratic Society (SDS) and a political activist focused on anti-war efforts, civil rights, and progressivism in American politicsOccupation: Activist, author, professor, and politicianBorn: December 11, 1939  in Royal Oak, MichiganDied: October 23, 2016  in Santa Monica, CaliforniaSpouse(s): Casey Cason  (m. 1961–1962), Jane Fonda  (m. 1973–1990), Barbara Williams  (m. 1993–2016)Children: Troy Garity, Liam Jack Diallo Hayden Early Life Hayden was born in Royal Oak, Michigan, to Genevieve and John Hayden. His father, a former Marine of Irish Catholic descent, was an accountant for Chrysler. The Haydens divorced when Thomas was ten, in large part due to John’s violent alcoholic tendencies. Hayden was raised by his mother and grew up attending Catholic elementary school, but he broke with the Church when he grew older. Hayden began his career as the editor of his high school’s newspaper. He then went on to attend the University of Michigan, where he served as the editor of the student newspaper, the Michigan Daily. It was at this time that he became more politically active, eventually co-founding the leftist student group Students for a Democratic Society (SDS). He met his first wife, Sandra Cason, through their shared activism, and the couple married in 1961. Radical Activism Hayden began his larger-scale activism as a Freedom Rider in the South, riding into the segregated South to protest the non-compliance with a Supreme Court ruling that had made segregated buses unconstitutional. As president of the SDS, Hayden drafted their manifesto, the Port Huron Statement, which became an early inspiration for the â€Å"New Left† and young, radical leftist movement in the United States. After divorcing Cason in 1962, Hayden moved to Newark, New Jersey, where he worked from 1964 to 1968 with inner-city residents and witnessed the 1967 â€Å"race riots,† which he attributed to more than just racial conflict. It was in 1965, however, that Hayden began his more visible and controversial activism. Alongside Communist Party USA member Herbert Aptheker and Quaker peace activist Staughton Lynd, Hayden visited North Vietnam, touring villages and factories. He continued his anti-war activities into 1968, when he joined the National Mobilization Committee to End the War in Vietnam and protested outside the Democratic National Convention. Those protests led to his indictment, along with several of his fellow protestors, on charges of incitement to riot and conspiracy. Their case became known as the â€Å"Chicago Seven† (named after the city where the convention and protests occurred), and although Hayden and other protestors were initially convicted of crossing state lines with the intention to riot, the decision was later reversed, and the government did not retry the case. Following the trial, Hayden continued to make highly visible visits to Vietnam and Cambodia, the latter of which had been drawn into the war under the Nixon administration. Hayden had become involved romantically with actress Jane Fonda, who was also an anti-war protestor and famously took a trip to Hanoi, the North Vietnamese capital, in 1972. The couple married in 1973 and welcomed their son, Troy Garity (given Hayden’s mother’s maiden name for his surname). He also founded the Indochina Peace Campaign, which organized anti-war dissent and fought for amnesty for those who dodged being drafted. Entry into Politics In 1976, Hayden made his first political move when he challenged incumbent Senator John V. Tunney for a California Senate seat. Although he was initially viewed as a fringe candidate, he wound up finishing a strong second in the Democratic primary. In the 1980s, he served in the California state assembly and, in the 1990s, in the state senate. Hayden served on the advisory board of the Progressive Democrats of America, a political organization and grassroots political action committee created to advocate for more progressive policy within the Democratic Party. He also became a strong advocate for animal rights and authored a bill that improved protections for pets and shelter animals. Throughout his career, Hayden taught at the university level at several California universities. For the most part, his courses specialized in social movements, political science, and history of protests. He also authored or edited nearly 20 books. Later Life In 1990, Hayden and Fonda divorced; three years later, he married his third wife, Barbara Williams, a Canadian-American actress. The couple adopted a son, Liam, who was born in 2000. The 2016 election would be the last campaign season he participated in: although he reportedly supported Bernie Sanders early on, he publicly supported Hillary Clinton. However, Hayden did not live to see the results of the election. After a lengthy illness and a stroke, Hayden died on October 23, 2016, in Santa Monica, California. He left behind a large volume of published work, as well as a legacy of pushing for progress, even (and especially) when it went against the â€Å"establishment† thinking. Sources Finnegan, Michael. â€Å"The radical inside the system: Tom Hayden, protester-turned-politician, dies at 76.† The Los Angeles Times, 23 October 2016, https://www.latimes.com/local/obituaries/la-me-tom-hayden-snap-story.html.McFadden, Robert D. â€Å"Tom Hayden, Civil Rights and Antiwar Activist Turned Lawmaker, Dies at 76.† The New York Times, 24 October 2016, https://www.nytimes.com/2016/10/25/us/tom-hayden-dead.html.Schaffer, Scott. â€Å"Tom Hayden: American Activist and Author.† Encyclopaedia Brittanica, 7 December 2018, https://www.britannica.com/biography/Tom-Hayden.

Taiping Rebellion in Qing China

Taiping Rebellion in Qing China The Taiping Rebellion (1851-1864) was a millenarian uprising in southern China that began as a peasant rebellion  and turned into an extremely bloody civil war. It broke out in 1851, a Han Chinese reaction against the Qing Dynasty, which was ethnically Manchu. The rebellion was sparked by a famine in Guangxi Province, and Qing government repression of the resulting peasant protests. A would-be scholar named Hong Xiuquan, from the Hakka minority, had tried for years to pass the exacting imperial civil service examinations  but had failed each time. While suffering from a fever, Hong learned from a vision that he was the younger brother of Jesus Christ  and that he had a mission to rid China of Manchu rule and of Confucian ideas. Hong was influenced by an eccentric Baptist missionary from the United States named Issachar Jacox Roberts. Hong Xiuquans teachings and the famine sparked a January 1851 uprising in Jintian (now called Guiping), which the government quashed. In response, a rebel army of 10,000 men and women marched to Jintian and overran the garrison of Qing troops stationed there; this marks the official start of the Taiping Rebellion. Taiping Heavenly Kingdom To celebrate the victory, Hong Xiuquan announced the formation of the Taiping Heavenly Kingdom, with himself as king. His followers tied red cloths around their heads. The men also grew out their hair, which had been kept in the queue style as per Qing regulations. Growing long hair was a capital offense under Qing law. The Taiping Heavenly Kingdom had other policies that put it at odds with Beijing. It abolished private ownership of property, in an interesting foreshadowing of Maos communist ideology. Also, like the communists, the Taiping Kingdom declared men and women equal  and abolished social classes. However, based on Hongs understanding of Christianity, men and women were kept strictly segregated, and even married couples were prohibited from living together or having sex. This restriction did not apply to Hong himself, of courseas self-proclaimed king, he had a large number of concubines. The Heavenly Kingdom also outlawed foot binding, based its civil service exams on the Bible instead of Confucian texts, used a lunar calendar rather than a solar one, and outlawed vices such as opium, tobacco, alcohol, gambling, and prostitution. The Rebels The Taiping rebels early military success made them quite popular with the peasants of Guangxi, but their efforts to attract support from the middle-class landowners and from Europeans failed. Leadership of the Taiping Heavenly Kingdom began to fracture, as well, and Hong Xiuquan went into seclusion. He issued proclamations, mostly of a religious nature, while the Machiavellian rebel general Yang Xiuqing took over military and political operations for the rebellion. Hong Xiuquans followers rose up against Yang in 1856, killing him, his family, and the rebel soldiers loyal to him. The Taiping Rebellion began to fail in 1861  when the rebels proved unable to take Shanghai. A coalition of Qing troops and Chinese soldiers under European officers defended the city, then set out to crush the rebellion in the southern provinces. After three years of bloody fighting, the Qing government had retaken most of the rebel areas. Hong Xiuquan died of food poisoning in June of 1864, leaving his hapless 15-year-old son on the throne. The Taiping Heavenly Kingdoms capital at Nanjing fell the following month after hard urban fighting, and the Qing troops executed the rebel leaders. At its peak, the Taiping Heavenly Army likely fielded approximately 500,000 soldiers, male and female. It initiated the idea of total war - every citizen living within the boundaries of the Heavenly Kingdom was trained to fight, thus civilians on either side could expect no mercy from the opposing army. Both opponents used scorched earth tactics, as well as mass executions. As a result, the Taiping Rebellion was likely the bloodiest war of the nineteenth century, with an estimated 20 - 30 million casualties, mostly civilians. Around 600 entire cities in Guangxi, Anhui, Nanjing, and Guangdong Provinces were wiped from the map. Despite this horrific outcome, and the founders millennial Christian inspiration, the Taiping Rebellion proved motivational for Mao Zedongs Red Army during the Chinese Civil War the following century. The Jintian Uprising that started it all has a prominent place on the Monument to the Peoples Heroes that stands today in Tiananmen Square, central Beijing.

Toyota Economic and Recall Crisis Research Paper

Toyota Economic and Recall Crisis - Research Paper Example Toyota has 522 subsidiaries, more than 320,000 staff worldwide, more than 12 Japanese factories, and more than 51 locations in 26 countries. As of 2009, Toyota faced a crisis that almost brought about its down fall. The company had earlier faced an economic crisis that started in 2007 spreading across auto industries worldwide. Consequently, in March 2008, the company recorded its first ever loss after 70 years. Other problems that have faced Toyota include the problem with acceleration in 2009 that led to a recall of millions of vehicles. As a result of this, consumer attitudes towards the brand changed. In January 2010, complaints from customers continued and the number of recalls continued to rise. This continued through April 2010, causing a further drop in customer’s feelings towards the brand. In an attempt to retain its customers, and maintain its position as the number one global auto industry, Toyota changed its motto to â€Å"Moving Forward!† Through this, the company communicated its desire to create a new and better beginning. Gradually, the company has been gaining positive disposition from its customers. Today, Toyota has been able to rise again, even though it has lost its number one spot. Keywords: Toyota, Toyota Motor Corporation, Toyota Production System, Manufacturers, Crisis, Automobile, Auto-maker, Gas Pedals, Acceleration, Recalls For many years, Toyota Motor Corporation has been the biggest automobile manufacturer in the world. It also is a leading advocate eco-friendly and technological cars. The company has exported millions of vehicles worldwide. Through this, it earned the reputation of being the best automobile manufacturer and exporter. Since 2007, the company has however faced a number of problems affecting both its reputation and positive customer disposition. Today, the company has however gradually regained its reputation. Toyota Motor Company was established in 1937 by Kiichiro Toyoda. In 1952, the company rapidly grew becoming successful (Borowski, 2010). Initially, the company exported its vehicles to South America. After five years, it was able to penetrate markets in North America. Having sold its products in North America, Toyota was able to penetrate the United States market in the business of exporting automobiles. Borowski (2010) points out that â€Å"In 1982, Toyota Motor Company and Toyota Motor Sales Company joined forces to Toyota Motor Corporation (TMC)† ( p.3). â€Å"The company now has 522 subsidiaries, 320,808 staff worldwide and is producing not only in the 12 Japanese factories but also in 51 other locations in 26 countries† (Borowski, 2010, p.3). In 2007, Toyota Motor Corporation had the highest share price value among all car-manufacturers. In, 2008, Toyota made an annual turnover worth billions of United States dollars after selling millions of vehicles.. Consequently, the company gained the status of being the biggest manufacturer of automobiles. This has however changed due to the financial crisis that began in 2007, damaging Toyota’s image, and also due to over sticking gas pedals that led to many recalls worldwide. According to Ohno, a structure of theories and procedures for improving collaborative strength known as the Toyota Production System is used at Toyota to maintain the company’s productivity, and at the same time, ensure that customers are satisfied with the quality and efficient delivery of vehicles (1998). The production of Toyota automobiles evolved from Henry Ford’s historic manufacturing systems. Herny Ford manufacturing system thus paved way for the foundation of the Toyota Production System. Due to conditions in Japan, there was inherent need to make considerable improvements to Ford’